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Oura to Acquire AI-Native Primary Care Startup Counsel Health for $625M

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According to TechCrunch, Oura announced it will acquire Counsel Health, an AI-native primary care platform that pairs a medical AI chat with licensed physicians, for $625 million. Counsel's service was integrated into the Oura app in June, and the companies plan to expand into preventative, acute, specialty and chronic care. Counsel CEO Muthu Alagappan will join Oura as chief clinical AI officer. The deal is expected to close before the end of 2027.

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