Media report · AI-ASSISTED BRIEF
Disney and Adobe Partner to Build Custom Generative AI Models for Production
Report publication · YYSI publication
According to The Verge, The Walt Disney Company and Adobe announced a multiyear partnership at Adobe's MAX conference to develop proprietary, artist-led generative AI models for Disney's production pipeline. Under Adobe Firefly Foundry, models trained on Disney character attributes, environments and visual styles will generate commercially safe outputs. Disney gets early access to Adobe technology across theme parks, cruise line and ESPN content, building on Imagineering's existing Firefly use.
Source & context
www.theverge.com · Read the original source ↗
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